Knowledge Building:
Big rocks= major initiatives/projects
Pebbles= smaller tasks
Sand= routine duties
-(concept originated by Dr. Stephen Covey)

Ever feel like there’s too much to juggle? The “rocks” concept in the Entrepreneurial Operating System (EOS) helps teams focus, prioritize, and align with organizational goals—all in manageable 90-day chunks. Here’s how to make it happen!
Strategy 1: Set Clear, Aligned “Rocks”
Start by defining each “rock”—these are the top priorities for the quarter that align with your organization’s big-picture goals. Think of them as the major projects or initiatives that move the needle. Studies show that clear, aligned goals improve team focus by up to 42%! Make sure every rock supports the vision and moves your team closer to key objectives.
Strategy 2: Balance Rocks, Pebbles, and Sand
Not all tasks are “rocks.” Break priorities down: big rocks for major initiatives, pebbles for smaller tasks, and sand for routine duties. Following Dr. Stephen Covey’s “rocks first” principle, start with your major goals, then fit in smaller tasks. And here’s where Brian Tracy’s “eat that frog” metaphor comes in: tackle the hardest, most impactful rock first—just like taking on that big, tough task with the greatest positive impact. This approach keeps your biggest priorities front and center, while making sure smaller tasks don’t crowd them out.
Strategy 3: Track Progress Regularly
Use the 90-day cycle to create milestones and check-ins. Weekly reviews let your team assess progress on rocks and quickly adjust as needed. According to EOS research, regular tracking improves goal attainment by 80% because it keeps projects visible and teams accountable. Schedule consistent check-ins to keep everyone on track.
Strategy 4: Delegate Strategically
Don’t carry all the rocks yourself! Delegate based on individual strengths and capacity, ensuring the workload is balanced across the team. This creates buy-in, keeps team members engaged, and maximizes productivity without overloading anyone.
The rocks concept is a game-changer for aligning team priorities, setting clear goals, and keeping everyone focused on what matters most. With these strategies, you’re not just managing tasks—you’re driving meaningful progress! Let’s get those rocks rolling!